Founders Ramp

Build a repeatable go-to-market strategy.

That leads to exponential growth.

Book a free 30-minute consultation

Bring one issue or a deal. We'll set a game plan.

Product without distribution is a bridge built only halfway.

Approach

How we work.

Leadership

Self | Team

Process without character produces theater. Lead yourself. Then lead the team.

Self | Team

First call

Problem-first discovery

Attach to a real problem, by persona, then value. Not a tour of the product.

How you attach

On the phone

What you hear on the first call

Write the objections down before you dial. Stay curious. Never trash the other option.

Objections and difference

Qualify

SCALE

Success Criteria, Conversion Economics, Adoption Path, Lock-in and Risk, Effortless Transaction. If you assumed one, the deal has a hole.

What has to be true

When you have sellers

Inspect a live deal

Inspect work. Coach behavior. Goals on one page. Praise and correct soon, specifically.

Inspect the work

Books

Books that are fundamental

The books that sit under how we work. Same shelf. Same job.

Books that are fundamental

Writings

From the field.

Featured

Product-led distribution is an oxymoron

You built the thing. That is not the same as getting it sold.

Featured

Language in business continues to suffer

Jargon does not make you sound smart. It hides. AI copies the hiding.

Featured

Equal commitment

The demo was theater if they never owed you a next step.

The practice

Successfully launched markets and products.

TSR Wireless Florida market.

Nextel North Florida. 40% of plan to number one in the country.

ADP TotalChoice First cloud payroll at scale, 2003.

Workiva SEC and financial reporting, as an individual contributor.

Workiva private company reporting Stood it up as GM. Pre-IPO to public.

Workiva financial services Mid-market financial services.

Smartsheet Global 2000 key accounts, Southeast.

Alpha FMC Transformed the reporting practice.